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The Leaders in Sport ...

14.10.2017 03:15 - Leader

The Leaders in Sport started in 2008 and became the leading Business and Performance conference. Participation is only by invitation and every year the "present" is given by executives from all over the world. Famous personalities of large clubs, federal officials, company directors with enormous power. The agenda for upcoming deals by a significant percentage is formed in the contacts that take place behind the closed doors of the conference. This year, the Eleven Campaign, an initiative that also has a Greek color, was present at the conference. It began as a documentary, with Greek filmmaker Michalis Monemvasiotis talking a few weeks ago and evolving into a Non-Profit Organization that has been using the unifying power of sport for the promotion of equality and intercultural cooperation for 3.5 years.

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Now, the initiative has more than 260 registered volunteers in 12 countries. Understanding through Eleven the strength and social character of football, the Nonprofit Association now cooperates with groups and institutions to help charity and educational actions through sport. To approach the community, reminding everyone that a ball ... can change your life!

The reason why they were invited to the conference was precisely that because the invitation is very selective and to people who really have something to offer in their field to suggest an idea that the industry can go forward. Let's not joke. The conference is business and the sphere of interests of each side is the one that defines all its moves. But even so, organizations such as the Eleven Campaign are running in similar processes, and teams are starting, even for commercial purposes, to understand the social character of the sport they pursue, only encouraging. And the reason is no more than the fact that more and more people are looking more and more at the piece of society and how they can embrace it using as a vehicle football and sport in general.

The Leaders, for example, talked about the Equal Game. This is the UEFA campaign aimed at highlighting diversity in football and strengthening the black-and-white goddess's relationship with society. He spoke, for example, an English referee openly for being homosexual. People like Klond Makelele and Kolo Toure spoke, who said that when he was a kid he did not even believe in his most crazy dream that in a country outside Africa he would sing a slogan for him. The two of them, in particular, with Edwin Fed der Saar signed on a football ball that Eleven Campaign uses in the crowdfunding campaign for a good cause! Listening groups such as Manchester City heard talk of social programs that will begin at the end of 2018 and 2019.

Makelele, who is an assistant coach in Swansea and the black players who were universally accepted, was excited by the conversation with Eleven Campaign spokesman Kyriakos Kyriacopoulos. He renewed the appointment with them to talk with his team about possible co-operation. Debate was also held with Edwin Fed der Saar, CEO at Ajax, a team that puts so much importance in the social scene so there is no room for other programs! Speakers also spoke about technology in order to discuss the possibility of collaborating and developing the methods used, such as audiovisual media and virtual reality. Eleven Campaign undertakes Social Responsibility programs for clubs, federations, athletes and combines the offer where there is a need and the use of technology for greater impact and awareness.

The presence of a body that has, among other things, a Greek element in a conference of similar scope and with such important executives is important for many reasons. And above all, it shows the importance that the community plays in the global football industry, pointing the way for our country as well. After all, communication in ... Greek with the people of Eleven only in the good can get them out.

E-mail: Leader@tipsmaker.net